VH1 Supersonic, a 5YO multi-genre music festival in India headed by Viacom 18, desired to step into 2019 with a spectacular makeover.
A 12-hour workout resulted in two major themes as options:
1) Place “the bolt” synonymous to Supersonic
2) Design a campaign to center stage Brand Identity
What was delivered: Both! I redesigned their logo into a fine CUSTOM TYPEFACE defining the client’s requirement to retain the bolt in the new look.
Hackberry, an Indian startup wanted to welcome kids under its umbrella by offering a unique educational program that facilitates the overall development of 5–15 year olds through coding, designing and entrepreneurship.
What was delivered: Hackberry received a 360 degree branding to step into the market with an excellent logo, website, stationery, social media calls and innovative events. While designing Hackberry, I wrapped all of its assets with a rather playful, vibrant and youthful theme, and beautifully laced it with simplicity.
Indian based Turf Town is a parent to four of the turfs– Tiki Taka for football, The Oval for cricket, Hoops for basketball and Shuttler for badminton.
The business desired to help sportifs make easy bookings through their app and create engagement.
What was delivered: Branding and Design language for each of the four brands i.e. Turf Town, Tiki Taka, The Oval, Hoops and Shuttler.
A 21YO travel firm, Guideline Travels, was looking for an annual catalogue to raise footfalls of their elite and premium customers in the year 2016.
What was delivered: An intense flyer, adding an emotional touch for the clientele to immediately indulge in. Right from the text, font and colours, the brochure was created with a captivating layout while precisely following the client guidelines.
Old Times’ Sake, as its name suggests, wanted a retro makeover based on the old songs as its theme. Keeping in mind the target audience as a mix of millennials and retro music lovers, the pub wanted something for everyone which would transport them into the good old days, leaving them nostalgic.
What was Served: From Branding to Interiors, the pub enjoyed a fabulous makeover revolving around the theme, hence making it an ultimate destination within a week of its launch.